Merge command: [strcrumb-startpagetitle ]
Merge variable/item: strHomeTitle

Formula:
@If( strseoFriendlyHOME!="" & (!@Contains(@LowerCase(strseoFriendlyHOME);"invalid unid")) & (!@Contains(@LowerCase(strseoFriendlyHOME);"deleted"));@ProperCase(@Text(strseoFriendlyHOME)); CRUMB_ITM_HOME );